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build your own PVR
Wednesday, May 26, 2004
  MediaDailyNews 05-26-04
Study: DVRs 'Recapture' 96% Of TV Ad Zapping
By Joe Mandese

Tuesday, May 25, 2004

Digital video recorders (DVR) typically are seen as the ultimate threat to TV advertising, giving consumers unsurpassed control over what they choose to watch or not watch on their TV sets, including TV commercials. And while it is true that most DVR subscribers do fast-forward through TV commercials when watching programming in replay mode, new research indicates that the net effect of DVRs actually increases the likelihood that viewers will see a TV commercial not decrease it. "
  2:47 PM
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